acebook Ads Success Story Number I don’t know since there are so many Real success is bringing up a dead account with bad roas. Both screenshots are representing my skills. I failed at first and then I bring it up again like never before! Advertising is a matter of testing again and again and once you know the sweet spot you go bamboo on the strategy. It’s all about consistently learning from data and gathering stats. Learn from your failures! Client: Individual Niche: Home Decor Marketplace: Pakistan Breakeven avg at 2.25 ROAS STATS of My Failure Spend: 64,233 Sales: 123,710 Roas: 1.93 Orders: 29 STATS after learning from data Spend: 87k Sales: 510k Roas: 5.86 Orders: 85 Both were done with cold targeting. Net profit: Rs 219000 HERE'S HOW I DID IT: Changed creatives from Image to Video. Used existing post on facebook and ran engagement campaign for some time to collect social proof. Duplicate it and run on Conv. Made ad copy 100% relevant to interests I’m targeting. CTR went up engagement went up like crazy. A lot of organic orders through messenger from new users. Good traffic warming up our instagram and facebook audiences. Stopped using CBO and shifted to ABO because CBO was bleeding a lot in evaluating ad sets